Brand Portal

Optimise your brand management

Brand management is not only the responsibility of marketing and communications departments. Your colleagues from UX, HR, facilities and purchasing, as well as external suppliers, work every day on the creation, production and distribution of various brand carriers. This can be challenging. How do you ensure that the brand is applied coherently and that your brand values are properly propagated? An online brand portal is an excellent tool to manage your brand efficiently. With a brand portal, you can easily inform, facilitate and inspire both internal and external users of your brand.

Different brand portals for different needs

Typically, in a brand portal, you will find brand and corporate identity guidelines, source files, brand building blocks and designs for many types of brand carrier, a mix of both visual and textual elements, complete with examples and extensive usage information. Sometimes a portal contains tools with which employees are able to design their own branded elements, such as business cards, posters and advertisements. Through an automated (workflow) approval process, you, as a brand or communication manager, can see whether these materials are in-line with your brand guidelines and values. A well-functioning brand portal also acts as a community where users share and talk about the brand, ask questions and inspire each other.

VIM Group helps you identify your wishes and needs for your brand portal by creating a profile for your organisation. We help you choose the right software partner and take care of the implementation process. We are able to assist with all of the top software providers as Bynder, Marvia and Papirfly.

We are certified implementation partners of:

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