Brand Portal

Optimise your brand management

Brand management is not only the responsibility of marketing and communications departments. Your colleagues from UX, HR, facilities and purchasing, as well as external suppliers, work every day on the creation, production and distribution of various brand carriers. This can be challenging. How do you ensure that the brand is used coherently and that your brand values are properly propagated? An online brand portal or brand management platform is an excellent tool to manage your brand efficiently. With a brand management platform, you can easily inform, facilitate and inspire both internal and external users of your brand.

Different brand portals for different needs

Typically, in a brand portal, you will find brand and corporate identity guidelines, source files, brand building blocks and designs for many types of brand carrier, a mix of both visual and textual elements, complete with examples and extensive usage information. Sometimes a portal contains tools with which employees are able to design their own branded elements, such as business cards, posters and advertisements. Through an automated (workflow) approval process, you, as a brand or communication manager, can see whether these materials are in-line with your brand guidelines and values. A well-functioning brand portal also acts as a community where users share and talk about the brand, ask questions and inspire each other.

VIM Group helps you identify your wishes and needs for your brand portal by creating a profile for your organisation. We help you choose the right software partner and take care of the implementation process of your organisation’s brand management platform. We are able to assist with all of the top software providers as Bynder, Marvia and Papirfly.

We are certified implementation partners of:

Any questions about brand portals?

Our brand expert Russell Thompson is happy to help.
T: +44 7498 756 106

schedule an online meeting

Some of the beautiful brands

for who we've implemented a brand portal

Free guide

The Ultimate Brand and Marketing Technology Guide

Find out more about the six steps to set up a successful brand technology ecosystem — from business case and vendor selection to implementation and management.

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