Nouryon has 10,000 employees in over 80 countries and is a world leader in essential chemistry, which is used to manufacture everyday products like paper, plastics, building materials, food, pharmaceuticals and personal care items. The company has delved deep into its near 400-year history for inspiration for its brand repositioning, following a move into private ownership. It has now relaunched as Nouryon: a name borrowed from one of its founding fathers. Its new brand and purpose reflect their goal – to unleash their full potential as an independent global leader in the specialty chemicals industry and accelerate profitable growth.
VIM Group were brought in at the beginning of this journey to help navigate the rebranding process; to guide the agency search, build the rebrand business case and budgets, and to set up the project management office for the global roll out of the brand across all touch points. The main challenge was to keep compliant with all registrations and regulatory conditions for a global chemicals company, as well as securing ongoing sales and delivery whilst meeting the ambitious timelines for the rebrand completion.