Are brands dead? What are the trends in optimising a company’s brand profile? And how do you transform a small Dutch startup to become a world leading company on rebrands?
I spoke with Torund Bryhn of the Beyond Acronyms Project about all things branding, including the financial value of brands, how to future-proof your brand, and how to succeed in business.
If you would like to discuss any of the topics raised in the podcast, please contact us.
Read more in our expert guide:
8 tips to future-proof your brand
How do you ensure that your brand continues to perform well in a rapidly changing world?