Are brands dead? What are the trends in optimising a company’s brand profile? And how do you transform a small Dutch startup to become a world leading company on rebrands?

I spoke with Torund Bryhn of the Beyond Acronyms Project about all things branding, including the financial value of brands, how to future-proof your brand, and how to succeed in business.

The conversation covered topics such as: approaching a rebrand; brand equity and quantifying company value.

Listen to the podcast on:

If you would like to discuss any of the topics raised in the podcast, please contact us.

Read more in our expert guide:

8 tips to future-proof your brand

How do you ensure that your brand continues to perform well in a rapidly changing world?