Brand Consistency: Ensuring On-Brand Communication with the Right Tools

Novagraaf and VIM Group partner to combine IP and branding expertise for international brand owners

What’s next for brands

How customer decision journeys will change after the Covid-19 crisis

Covid-19: VIM Group continues to support its clients remotely

Does your brand governance work in the digital age?

Future-Proof Brand Series: Fatima da Gloria de Sousa, Air France-KLM Group

The growing importance of brand purpose in private equity

Build a strong brand in 10 steps

5 observations on the growing importance of brand purpose in private equity

Free expert guide: 8 tips to future-proof your brand

Why voice-controlled devices are disrupting your customer journey

6 tips for strong brand organisation

A new paradigm for brand organisation?

Future-Proof Brand Series: Axel Löber, Merck

8 insights when creating your brand’s digital presence

Virtual reality, its impact on brand management, and its ROI

We have a new brand positioning, what now?

Branding is being turned upside-down

Brand portals: why would you need one?

Brands in transformation: my top 5 predictions for 2022

Beyond Acronyms brand podcast

How to achieve a single-brand strategy: tips to unify your brand architecture

A successful rebrand in 7 steps

5 technological developments and their impact on business and branding

Future-Proof Brand Series: Evelyn Borgsteijn, Coöperative VGZ

IKEA named as one of the most consumer-centric brands: what makes it so successful?

Startups: how to rebrand effectively

Future-Proof Brand Series: Joost Schriever, Randstad

5 tips on using brand analytics to bring brand to the boardroom

Future-Proof Brand Series: Mark Evans, Direct Line Group

The end of the corporate identity police

Future-Proof Brand Series: Nanne Bos, ING

How do you build strong brand loyalty?

How will your brand survive the digital transformation?

Launching ‘Future-Proof Your Brand’

The brand in identity crisis

7 tips for good brand management

Seven reasons to reconsider a rebrand

How to deliver your brand promise

Podcast: the future of branding during and post pandemic

Brands in the Boardroom II: financial engineering for brands

Brands in the Boardroom: the business side of branding

Video conference calls: 7 tips to be productive, professional and ‘on brand’

Is ‘growth hacking’ the new enemy for brand building?

Future-Proof Brand Series: Martin Pietersen, Atos

5 things law firms need to consider when rebranding

How to prove brand value in the boardroom

Future-Proof Brand Series: Monika Schulze, Zurich Insurance

Future-Proof Brand Series: Nathalie Quéré, AkzoNobel

Future-Proof Brand Series: Alexander Engelhardt, Deutsche Telekom

Future-Proof Brand Series: Rutger Hamelynck, NS

EACD Coaching Day: How to Future-Proof Your Brand

Organise your brand, improve your Net Promoter Score

Podcast: Future-Proof Your Brand

‘Future-Proof Your Brand’ – taking on a personal challenge

ING: The revitalisation of a strong brand

The future of brand management – CMO or CIO?

Brand management: closing the gap between belief and experience