• How do you even begin to put a price tag on a rebrand?

  The focus on “purpose” instead of “profit”: hype or paradigm shift?

  The growing importance of brand purpose in private equity

  6 tips for strong brand organisation

  Meet the BrandTicker

• Top ten reasons for rebranding

  IKEA named as one of the most consumer-centric brands: what makes it so successful?

  5 observations on the growing importance of brand purpose in private equity

  Successful mergers: discussing brand in the war room

  Brands in the balance sheet

• Podcast: Brand Strategy & the Fourth Industrial Revolution

  Top 5 steps to maximise return on rebranding investment

  Future-Proof Brand Series: Mark Evans, Direct Line Group

  How will your brand survive the digital transformation?