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How do you even begin to put a price tag on a rebrand?
The focus on “purpose” instead of “profit”: hype or paradigm shift?
The growing importance of brand purpose in private equity
6 tips for strong brand organisation
Meet the BrandTicker
Top ten reasons for rebranding
IKEA named as one of the most consumer-centric brands: what makes it so successful?
5 observations on the growing importance of brand purpose in private equity
Successful mergers: discussing brand in the war room
Brands in the balance sheet
Podcast: Brand Strategy & the Fourth Industrial Revolution
Top 5 steps to maximise return on rebranding investment
Future-Proof Brand Series: Mark Evans, Direct Line Group
How will your brand survive the digital transformation?