• The Crux of the Story podcast: the business side of branding and Volkswagen’s brand refresh

  Future-Proof Brand Series: Evelyn Borgsteijn, Coöperative VGZ

  Future-Proof Brand Series: Joost Schriever, Randstad

  Free expert guide: 8 tips to future-proof your brand

  8 fail factors of an asset-heavy rebrand

• Podcast: Brand Strategy & the Fourth Industrial Revolution

  The focus on “purpose” instead of “profit”: hype or paradigm shift?

  Future-Proof Brand Series: Monika Schulze, Zurich Insurance

  Future-Proof Brand Series: Mark Evans, Direct Line Group

  Future-Proof Brand Series: Nanne Bos, ING

• Future-Proof Brand Series: Ernst Boekhorst, ABN AMRO

  Future-Proof Brand Series: Martin Pietersen, Atos

  Future-Proof Brand Series: Nathalie Quéré, AkzoNobel

  Future-Proof Brand Series: Alexander Engelhardt, Deutsche Telekom

  Future-Proof Brand Series: Axel Löber, Merck