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  The focus on “purpose” instead of “profit”: hype or paradigm shift?

  Future-Proof Brand Series: Monika Schulze, Zurich Insurance

  Free expert guide: 8 tips to future-proof your brand

  8 fail factors of an asset-heavy rebrand

  Future-Proof Brand Series: Axel Löber, Merck

• The Rabobank Brand Refresh: Return to Heritage

  Digital-proof brand: this is how BMW, Heineken and Slack do it [10-step checklist]

  innogy acquisition: VIM Group supports E.ON with international rebrand

  A successful rebrand in 7 steps

  Future-Proof Brand Series: Ernst Boekhorst, ABN AMRO

  Future-Proof Brand Series: Martin Pietersen, Atos

  5 tips on using brand analytics to bring brand to the boardroom

  Future-Proof Brand Series: Mark Evans, Direct Line Group

  Future-Proof Brand Series: Nanne Bos, ING

  Meet the BrandTicker

• ESG and the Role of the Brand Leader

  The rebranding of PARK NOW: an interview with CMO Masha Kodden

  The rebranding of Nuon to Vattenfall: an interview with Guido Stein

  The Crux of the Story podcast: the business side of branding and Volkswagen’s brand refresh

  Future-Proof Brand Series: Evelyn Borgsteijn, Coöperative VGZ

  Future-Proof Brand Series: Joost Schriever, Randstad

  Future-Proof Brand Series: Nathalie Quéré, AkzoNobel

  Future-Proof Brand Series: Alexander Engelhardt, Deutsche Telekom

  How do you build strong brand loyalty?