We’ll have too much office space
Whilst companies have been fitting out new offices on the assumption of 60-70% of the space they needed previously, the crisis is teaching us that this percentage has been too high. Whilst forced to work remotely, people understand that there is no need to be going to the office everyday by default, and physical office space can be further reduced. Let’s assume that the new need for workspace would be not 60-70%, but rather 40% of what was used before, which would mean a potential reduction of required office space by another 30-40% from where we are now. The moment companies and property owners realise this in full, they will also understand the current overcapacity of office space, and the impact on the value of the properties. Equally, this will attract more attention for the concept of home-office branding and virtual bonding within the company.
The end of hyper- connectedness and JIT (Just-in-time)
The world has become accustomed and educated with the concept of everything being connected. This crisis has exposed the downside to this. Not in digital spheres, but certainly in physical terms. Traveling so much, so cheaply and so easily, and using the lowest price products from far away, will be a thing of the past. Just-in-time has been the default methodology to enable low stocks, short delivery times and high efficiencies. To our pain we’ve seen that the downside of this efficient model is that, when disrupted, it breaks and stops the flow. Travelling is another area where we’ll be much more considerate then before, do we really need to be physically present, or is that a nice-to-have and could we do more using video-calling?
We’ll buy from home
Being forced to work remotely, we’re already seeing a boost in online purchasing in the Western world. As this has become increasingly convenient (and safer!), I don’t expect that we’ll be fully returning to buying things offline. We’ll be buying online, and we’ll be doing that mostly from home. The Big Four are waiting for us there: Google, Amazon, Apple and Facebook. There are in-app purchasing possibilities everywhere. The Big Four are the ones in our houses and facilitating online buying. With Google Assistant, Apple Home and Amazon Alexa, they offer voice-controlled interfaces. In the future, we’ll increasingly be using these to order products and services. By dominating the user interaction interface, these companies get a massive hold on the purchase process in the customer journey model, more on this in the next section.