Rebranding successfully? Don’t focus too much on the tip of the iceberg!

Rebranding: how to calculate the cost of your brand change

Top ten reasons for rebranding

5 things law firms need to consider when rebranding

Startups: how to rebrand effectively

Future-Proof Brand Series: Monika Schulze, Zurich Insurance

5 tips on using brand analytics to bring brand to the boardroom

Future-Proof Brand Series: Axel Löber, Merck

Launching ‘Future-Proof Your Brand’

From bold to gold: Merck wins at the Transform Europe Awards

How to deliver your brand promise

innogy acquisition: VIM Group supports E.ON with international rebrand

A successful rebrand in 7 steps

VIM Group supports Volkswagen with the implementation of its new brand design and logo

Top 5 steps to maximise return on rebranding investment

How to prove brand value in the boardroom

Global signage rebrand? Look before you leap

Future-Proof Brand Series: Rutger Hamelynck, NS

Podcast: Future-Proof Your Brand

‘Future-Proof Your Brand’ – taking on a personal challenge

We have a new brand positioning, what now?

Rebranding: what are the main risks and pitfalls?

Covid-19: VIM Group continues to support its clients remotely

Future-Proof Brand Series: Fatima da Gloria de Sousa, Air France-KLM Group

The growing importance of brand purpose in private equity

Build a strong brand in 10 steps

5 observations on the growing importance of brand purpose in private equity

Rebranding: the balance between central control and local responsibility

Renewing your visual identity

Merck signage and fleet roll out

Merck: launching the Vibrant M