To kick-start the process, VIM brought together the Communications, Brand & Marketing teams and set about formulating a clear action plan. Reporting directly to the Transformation Management Office (TMO), VIM ensured the team complied with TMO rules and procedures, which was not previously the case.
To help Indy AB meet the ambitious launch timetable and its key business objectives, VIM developed a tailored project plan, outlining feasible scenarios for brand roll out, and a priority matrix of all brand touch points. Crucially, the plan set out key milestones to launch, and a subsequent staggered implementation programme across the specified brand touch points.
In parallel, VIM created practical desktop tools (such as an applied design briefing template, and a process flow) to help workstream leaders deliver the brand implementation locally. VIM also worked closely with FutureBrand, the creative agency, on the development of the applied designs.